the meaning behind em

Posted August 16th, 2013 at 10:14 pm

em Michelle Phan, pronounced like the letter “M”. This has been over 2 years in the making! You are a part of this as much as me. Stay tuned for the official…

20 ResponsesLeave a comment
  • Chubby Bunny
    August 16, 2013 at 10:18 pm

    totally agreed with you!

  • Syamimie Amirah
    August 16, 2013 at 10:23 pm

    I hope there will be sell at my country

  • Sara Ribeiro
    August 16, 2013 at 10:23 pm


  • Solara Fouad
    August 16, 2013 at 10:27 pm

    its just a request i wanna hear your story with your bf??

  • MSshegotsoul
    August 16, 2013 at 10:28 pm

    Em is backed by Loreal, which is home to many quality brands that we all have heard of. So I would expect nothing less from Em. It’s not a drugstore product so don’t expect it to have drugstore prices or drugstore quality. I believe the price reflects the quality of the makeup products, especially when its coming from a reputable company who makes products of similar price points.

  • Patricia Bryan
    August 16, 2013 at 10:32 pm

    Is it hypo-allergenic?

  • Deepti Tandon
    August 16, 2013 at 10:33 pm

    I guess its cruelty free. That is what Michelle is saying. No?

  • joannafromeurope
    August 16, 2013 at 10:37 pm

    but naked pallette is a well known brand that deserves its price. em is a new company which you don’t know the quality. it’s extremly overpriced. on the other hand i could say it’s overpriced because look at the sleek pallets. you get 12 eyeshadows for 10$ so 24 will cost you 20$ and the blush pallette with 3 colors is 10$ plus lip products are like 8$(palette) as well, so you get the same amount of products for 40$ which you know are hiper pigmented. so it works both way, not an argument at all

  • avrilfantasyrin
    August 16, 2013 at 10:39 pm

    Wait for reviews I guess o3o

  • BeautyKissedDeauna
    August 16, 2013 at 10:44 pm

    Hm, yeah you are a weird case. :) I don’t think you can yell through a laptop screen or anything. But you can type a sentence! Lol you have such a simple and confused little brain. Well good day now, I’m so over this, and I can’t believe you’re spending your time arguing on some video. It’s pretty sad. Anyway, goodbye. :) I have a life to attend to.

  • Daintyhazel13
    August 16, 2013 at 10:45 pm

    Yes true but I think it’s because since the product is new they expected something cheaper and since michelle said it was for all women from all walks of life we expected a cheaper deal you know…but its michelle phan ofcourse it wasnt going to be cheap…I just hope they dont turn out like the Kardashian collection….where we expected amazing makeup and got cheap stuff!

  • Alex D
    August 16, 2013 at 10:45 pm

    This makeup line was released on my birthday!! -.-

  • brutalcako
    August 16, 2013 at 10:46 pm

    kinda pricey than what i was expecting but by the looks of it, the quality and how much it contains i guess it is all worth it. i love how pigmented it is based on the tutorials.. i just hope it can do that in real time and not because of camera and light tricks. overall I will give this brand a try. I will support you 100% ^_^

  • kurt russel
    August 16, 2013 at 10:46 pm

    ▉▉▉▉▉▉ ▉▉▉▉▉▉ ▉▉▉▉▉▉ ▉▉▉▉▉▉ ▉▉▉▉▉▉ ▉▉▉▉▉▉ ▉▉▉▉▉▉
    I get paid over $87 per hour working from home with 2 kids at home. I never thought I’d be able to do it but my best friend earns over 10k a month doing this and she convinced me to try. The potential with this is endless. Heres what I’ve been doing,

    ▉▉▉▉▉▉ ▉▉▉▉▉▉ ▉▉▉▉▉▉ ▉▉▉▉▉▉ ▉▉▉▉▉▉ ▉▉▉▉▉▉ ▉▉▉▉▉▉

  • Inga Kiburytė
    August 16, 2013 at 10:47 pm

    because makeup quality is better

  • DANAX70
    August 16, 2013 at 10:55 pm

    Nice Michelle, I’ve been watching your videos for a long time and I’m going to continue to do it. U are so professional and amazing funny, but… I am very disappointed because of your new make up EM. You lost the opportunity to produce a cruelty free make-up in a world that ask every day to stop violence on animals.
    I can NOT believe it!
    I will NEVER buy it!

  • DANAX70
    August 16, 2013 at 10:55 pm

    The point is that a brand has to be certificated cruelty free.
    Saying that your make-up line is cruelty free, doesn’t mean it is certificated by Peta or Leaping Bunny and so on…
    If u want to buy a real cruelty free make up, you have to ask for a certification. I found NO trace on EM web site about a certification.

  • Meganhollidayx
    August 16, 2013 at 10:57 pm

    Em-optimism ❤

  • monalisa erawati
    August 16, 2013 at 11:09 pm

    is it cheap?

  • Dylan Farah Abbas
    August 16, 2013 at 11:13 pm

    congrats !!! Greetings from INDONESIA

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